Kurum Yazarı "Odabaşı, Yavuz" İçin Listeleme
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Aspects of underlying ramadan consumption patterns in Turkey
Odabaşı, Yavuz; Argan, Metin (2009)Fasting during the holy month of Ramadan is one of the five commands of Islam. Ramadan is more than a holy month and has a deep social, cultural, and economic impact on the daily life of Muslims in Turkey. The purpose of ... -
Commercial Bank Selection in Turkey
Kaynak, Elif; Odabaşı, Yavuz; Kücükermiroğlu, O. (1991)[No abstract available] -
Does Marketing Research Really "Have a Seat At the Marketing Strategy Table"? an Exploratory Research
Er, Iclem; Odabaşı, Yavuz (Euromed Management, 2009)Purpose - One of the major functions of marketing research is to provide relevant and necessary information to marketing decision making process. In other words, marketing research should bring the "voice of the customer" ... -
Relations of Brand and Politics in Turkey: Suggestions for Future Studies and Applications
Odabaşı, Yavuz (Varazdin Development & Entrepreneurship Agency, 2015)Turkey, including a municipal and a presidential election only in 2014, has went through 2 general elections, two municipal elections and two presidential elections in the last 10 years and counting down on another general ... -
Tourism marketing in a developing economy: Frequent and infrequent visitors contrasted
Kaynak, Erdener; Odabaşı, Yavuz; Kavas, A. (Taylor and Francis, 2013)This empirical study investigates the travel-related behaviour of frequent and infrequent travellers to the Cappadocia region of Turkey. The results of the survey are used in preparing strategic marketing plans for a ...
