Yayıncı "Euromed Management" için listeleme
Toplam kayıt 3, listelenen: 1-3
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Confusion And/Or Empowerment: the Impact of Online Product Reviews and Recommendations on Consumer Decision Making
(Euromed Management, 2009)… -
Does Marketing Research Really "Have a Seat At the Marketing Strategy Table"? an Exploratory Research
(Euromed Management, 2009)Purpose - One of the major functions of marketing research is to provide relevant and necessary information to marketing decision making process. In other words, marketing research should bring the "voice of the customer" ... -
Turkish Consumers' Evaluation of Chinese Goods: Does the Perception Vary Across Product Categories and Product Attributes?
(Euromed Management, 2009)Purpose - Although various research has found negative attitudes towards Chinese goods, China has continuously increased its share of the world's exported goods. Consumers internationally including Turkish consumers are ...