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The concept of gender and representation of women in advertisements
(Anadolu Üniversitesi, 2024)The concept of marketing is explained as the activity of creating, pricing, distributing and promoting products, services and ideas to enable businesses to achieve their goals. One of the most important tools of promotion ... -
The Use of Sports Celebrities in Magazine Advertisement: Case of Gq Turkey
(Istanbul Kultur University, 2016)Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. ...