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Toplam kayıt 2, listelenen: 1-2
Effects of congruence between individuals' and hotel commercials' construal levels on purchase intentions
(Routledge Journals, Taylor & Francis Ltd, 9999)
This paper proposes to examine the effects of consumers' construal levels on their purchase decisions based on Construal Level Theory. Accordingly, the construal level of individuals was operationalized through trait-based ...
The Third-Person Perception of Sex Appeals in Hedonic and Utilitarian Product Ads
(Routledge Journals, Taylor & Francis Ltd, 9999)
Ads making use of sexual appeals have the potential to attract attention, but they also run the risk of offending viewers. in this paper, two studies were performed to explore consumers' third-person perceptions of sexual ...