Browsing Scopus İndeksli Yayınlar Koleksiyonu by Publisher "Routledge"
Now showing items 21-25 of 25
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The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
(Routledge, 2018)Enterprises have made changes in their marketing and communication activities because of increased competition and changes in consumer behavior. In seeking to stand out from their competitors, brands have started to use ... -
Taxi, Takeoff and Landing: Behavioural Patterns of Capital Flows to Emerging Markets
(Routledge, 2017)This paper analyses volatility, persistence, predictability, correlation, comovement (or contagion risk) and sudden stop (reversibility) of capital flows (foreign direct investment (FDI), foreign portfolio equity investment, ... -
Travel Review Websites as Information Resources Perceived by Consumers
(Routledge, 2013)When it comes to tourism, consumer-oriented marketing lies parallel to other businesses. Apart from the old-fashioned and sometimes manipulative methods, such as travel agents' suggestions, the new savvy tourists opt to ... -
What the media and health professions think about the health content of the media
(Routledge, 2016)…