Browsing WoS İndeksli Yayınlar Koleksiyonu by Department "Anadolu Üniversitesi, Turizm Fakültesi"
Now showing items 21-22 of 22
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Tourism Strategic and Marketing Planning and Cultural Cooperation Channels Between Greece and Turkey
(Springer Int Publishing Ag, 2016)Governments and other strategic tourism principals play a key role in supporting and developing the tourism industry, as they have been confronted with a series of challenging issues including those related to infrastructure, ... -
Usage of E-Loyalty Programs in Hospitality Industry
(Springer-Verlag Singapore Pte LTD, 2016)Customer loyalty has become one of the primary goals of hospitality business. Since customer-based communication channels provide important strategic marketing management tools, hospitality business use electronic word-of-mouth ...