Bölüm "Anadolu Üniversitesi, İletişim Fakültesi, Halkla İlişkiler ve Reklamcılık Bölümü" WoS İndeksli Yayınlar Koleksiyonu için listeleme
Toplam kayıt 8, listelenen: 1-8
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Ad Avoidance and Distance Education Marketing: How Ad Avoidance Can Affect Distance Education Advertising
(Igi Global, 2012)All distance education institutions need inform their target audience (in this case, target students) about their education programs. In order to do this, distance education institutions apply some marketing communication ... -
Analysis of Advertisement within a Dramatic Framework: A TV Commercial in Terms Absurd Dramaturgy
(İstanbul University, 2018)This study was carried out with the thought that, as an interdisciplinary field, advertising is closely related to art as well as to various branches of science. The research is grounded on Stern's (1990) study of advertising ... -
Applying the Corporate Identity in Mega Universities' Web Sites
(Igi Global, 2011)It can be seen that due to increasing importance of public relation efforts, mega universities started to assign more place to corporate identity elements in their web pages. Those universities also include visual corporate ... -
An evaluation of source effects in consumer generated ads
(University Navarra, Serv Publicaciones, 2018)The continuous advancement in information and communication technologies transforms the media and its audiences. The new media environment has provided the audiences with a great control power over the media consumption ... -
Men in Turkey and Their Changing Images in Magazine Advertisements
(İstanbul University, 2017)Today, it is frequently argued in literature that in this century, wherein societies are visibly undergoing rapid change, this change is also effected men. Men are being forced to change due to technological progress and ... -
On Knowing: Whether One Knows
(Springer, 2009)I will start with a poem, which I intend to tie up to this poem firstly in response to one of my frequent lamentations concerning the lack of imagination common to most of us and secondly of Kant for the lead he gave the ... -
What the media and health professions think about the health content of the media
(Routledge, 2016)…