Kurum Yazarı "Odabaşı, Yavuz" WoS İndeksli Yayınlar Koleksiyonu İçin Listeleme
-
Does Marketing Research Really "Have a Seat At the Marketing Strategy Table"? an Exploratory Research
Er, Iclem; Odabaşı, Yavuz (Euromed Management, 2009)Purpose - One of the major functions of marketing research is to provide relevant and necessary information to marketing decision making process. In other words, marketing research should bring the "voice of the customer" ... -
Relations of Brand and Politics in Turkey: Suggestions for Future Studies and Applications
Odabaşı, Yavuz (Varazdin Development & Entrepreneurship Agency, 2015)Turkey, including a municipal and a presidential election only in 2014, has went through 2 general elections, two municipal elections and two presidential elections in the last 10 years and counting down on another general ...