Yazar "Deshpande, S." için Makale Koleksiyonu listeleme
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Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study
Waller, D. S.; Deshpande, S.; Erdoğan, B. Z. (2013)Violent images are often used in advertisements to gain attention and sell products, resulting in complaints to regulatory bodies and concern regarding the effects of these potentially offensive advertisements on society. ...