Konu "Emotional Appeals" için Diğer Yayınlar Koleksiyonu listeleme
Toplam kayıt 1, listelenen: 1-1
-
Advertising with social dimensions and emotional appeals: Content analysis on the case of the United States
(2011)The purpose of this study is to reveal the creative contents used in social advertisements in the United States. In scope, this study covers printed social advertisements from the United States website of the Ad Council, ...