A New Marketing Communications Paradigm: Integrated Marketing Communications

Abstract

In this article the author intend to explain new “landscape” of marketing communications. Here, there are three basic model explained. It is important to explain that, these three model are not evolved to any theoretical establishment. The author aims to explain basic reason behind the concept and some future projections also intended. This article is an introduction manuscript. The researcher will also provide empirical data, which he assumes will greately contribute to theorethical maturation of the concept.