Browsing Anadolu Üniversitesi Dergileri by Author "Kabak, Aykut"
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The effect of text, image and video-based product review presentation formats on online purchasing intention
Çelik, Zübeyir; Kabak, Aykut; Uslu, Aypar (Anadolu Üniversitesi, 2022)This study aims to analyze the effect of product reviews shared by consumers in text-, image- and video-based formats on e-commerce websites on online purchasing intention. To this end, selected scale items were adapted ...