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Toplam kayıt 2, listelenen: 1-2
An empirical investigation of the Turkish consumers’ acceptance of Internet banking services
(2001)
An exploratory study of consumer acceptance of Internet banking (IB) services is conducted in a Turkish bank. Examines both consumer-related factors that may affect the adoption of an innovation or a product (such as ...
Strategies that work — the case of an e-retailer in an emerging market
(2007)
The objective of this paper is to identify, analyze and discuss successful strategies and approaches taken by a small retailer with internet storefront in an emerging market economy. A case study is used to illustrate, how ...