Browsing Makale Koleksiyonu by Subject "Word-Of-Mouth"
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Word-of-Mouth (WOM) as A Tool of Health Communication: A Case Study of Turkey
(Drunpp-Sarajevo, 2012)Word-of-mouth (WOM) strategy is a key area because many consumers in various sectors rely on the product experiences and advice of the competent people. In health care sector, WOM is also an important indicator as advertising ...