Konu "Marketing-Stimulated Word-Of-Mouth" için Makale Koleksiyonu listeleme
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Investigating word-of-mouth (WOM) factors influencing patients' physician choice and satisfaction
(Suamthi Publications, 2016)Objectives: This study aims to determine the word-of-mouth constructs related to physician choice and to investigate relationships between the constructs and satisfaction. Method: A questionnaire consisted of three parts ...