The corporate sustainability model for airline business

Abstract

The corporate sustainability subject is important challenge for airline managers in the today's risky, competitive and complex business environment. The corporate sustainability model is offered to be a suitable and effective managerial approach for the airline business. The new corporate sustainability model (CSM) is introduced as a useable way for implementation of corporate sustainability management in order to meet financial, strategic operational, ecological and social goals of organizations. In order to meet the requirements of corporate sustainability specific tools are necessary. The new model is offered as the central tool for the development and implementation of sustainable strategies for airline business management. In this study, new corporate sustainability model has been developed according to my new risk management framework model in my book: Auto Wars (published by, Verlag Dr. Muller, 2008). The study is aimed to support current sustainability efforts in the airline business. This study is also aimed to contribute to ERM literature regarding to the corporate sustainability. In order to determine the best and new corporate sustainability based risk management model for airline business management, interview with airline managers is experienced and best practice surveys, sustainability researches and ERM guidelines are analyzed.