Browsing Makale Koleksiyonu by Author "Sop, Adem Serhat"
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Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Adem Serhat; Kozak, Nazmi (Routledge, 2019)In this study, 732 Turkish tourists from 25 five-star hotels serving in Bodrum (Turkey) were surveyed via questionnaires to investigate the effects of brand personality (BP), self-congruity and functional congruity on hotel ...