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dc.contributor.authorÖztürk, Sevgi Ayşe
dc.contributor.authorSevim, N.
dc.contributor.authorEroğlu, E.
dc.date.accessioned2019-10-23T17:56:04Z
dc.date.available2019-10-23T17:56:04Z
dc.date.issued2006
dc.identifier.issn1470-6423
dc.identifier.urihttps://dx.doi.org/10.1111/j.1470-6431.2006.00519.x
dc.identifier.urihttps://hdl.handle.net/11421/22828
dc.description.abstractTracking studies all over the world report a decline in time devoted to reading in all age groups. There is a common stereotype indicating that people prefer other leisure activities to reading books. Low levels of book readership and book purchasing has always been a matter of discussion in Turkey. Accordingly, the aim of this study was to develop a better understanding of Turkish people’s involvement with books. To achieve this aim, a research survey via self-administered questionnaire to collect data about leisure time reading, book purchasing and related attitudes was prepared. The sample represents 601 people from eight cities. It was found that around 80% of the sample had read at least one book within the last 6 months, and 58% had purchased a book for her- or himself. In addition, a Likert scale with 26 items was utilized to understand the attitudes of respondents to book reading, purchasing and book marketing activities. A factor analysis was also used to check the possibility of reducing the number of attitude items on the scale. Four factors emerged as a result of the factor analysis, labelled as ‘high involvement in books’, ‘preference towards more visual products’, ‘economy factor’ and ‘books must be heavily promoted’. Furthermore, ANOVA and t-tests were performed to analyse whether attitudes change with demographic variables. Contrary to common beliefs about book readership, this study has revealed favourable attitudes towards book reading and purchasingen_US
dc.language.isoengen_US
dc.relation.isversionof10.1111/j.1470-6431.2006.00519.xen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBook Marketingen_US
dc.subjectBook Purchasingen_US
dc.subjectBook Readingen_US
dc.subjectTurkeyen_US
dc.titleLeisure book reading and purchasing: An analysis of Turkish consumersen_US
dc.typearticleen_US
dc.relation.journalInternational Journal of Consumer Studiesen_US
dc.contributor.departmentAnadolu Üniversitesi, Yabancı Diller Yüksekokuluen_US
dc.identifier.volume30en_US
dc.identifier.issue4en_US
dc.identifier.startpage378en_US
dc.identifier.endpage388en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US]


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