dc.contributor.author | Borazan, Tuğba | |
dc.date.accessioned | 2023-12-04T11:33:44Z | |
dc.date.available | 2023-12-04T11:33:44Z | |
dc.date.issued | 2022 | en_US |
dc.identifier.citation | Borazan, T, Özer Canarslan, N. (2022). Reflection of the Hallyu effect on Turkish consumers' intention to purchase Korean products. Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 23 (4), 306-322. | en_US |
dc.identifier.issn | 2687-184X | |
dc.identifier.uri | https://hdl.handle.net/11421/27696 | |
dc.description.abstract | Popular culture has become the soft power policy of countries and has been used as an important tool for promoting their own culture in other countries. In this study, it is aimed to investigate the effect of the Korean effect (Hallyu/Korean wave) which is an element of popular culture, which is increasing in Turkey, especially on social media, in parallel with the world, on the purchasing behavior of Korean products along with the country image and cultural proximity. For this purpose, data were collected from 280 people in groups consisting of k-pop and k-drama fans on social media. All three hypotheses formed as a result of the analyzes were accepted as similar to the studies in the literature. As a result of the study, it was revealed that k-pop and k-drama elements and Hallyu effect, country image and cultural proximity significantly affect the intention to purchase Korean products. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | Anadolu Üniversitesi | en_US |
dc.rights | info:eu-repo/semantics/openAccess | en_US |
dc.subject | Popular Culture | en_US |
dc.subject | Hallyu Effect | en_US |
dc.subject | Cultural Proximity | en_US |
dc.subject | Purchase Intention | en_US |
dc.subject | Popüler Kültür | en_US |
dc.subject | Hallyu Etkisi | en_US |
dc.subject | Ülke İmajı | en_US |
dc.subject | Kültürel Yakınlık | en_US |
dc.subject | Satın Alma Niyeti | en_US |
dc.title | Reflection of the Hallyu effect on Turkish consumers' intention to purchase Korean products | en_US |
dc.type | article | en_US |
dc.relation.journal | Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi | en_US |
dc.contributor.department | Anadolu Üniversitesi | en_US |
dc.contributor.authorID | 0000-0003-3091-6012 | en_US |
dc.identifier.volume | 23 | en_US |
dc.identifier.issue | 4 | en_US |
dc.identifier.startpage | 306 | en_US |
dc.identifier.endpage | 322 | en_US |
dc.relation.publicationcategory | Makale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
dc.contributor.institutionauthor | Özer Canarslan, Nur | |