The effect of tourists’ relationship with nature on global social responsibility awareness within the scope of last chance tourism

Abstract

Last-chance tourism includes tourists' visits to destinations under the threat of extinction to see them for the last time. In this type of tourism, tourists' nature-protective behaviors can be an essential factor in preventing the rapid deterioration of the region. This study aims to reveal whether the relationship with nature impacts global social responsibility in last-chance tourism. Data was collected within the purposive sample using the questionnaire technique. In the analysis phase, regression analysis was performed to reveal the effect of the relationship with nature on global social responsibility. The findings indicate that self-identity, perspective, and experience, which constitute the sub-dimensions of the relationship with nature variable, significantly affect the ecological behavior sub-dimension of global social responsibility. In addition, experience and self-identity significantly affect action orientation, one of the other sub-dimensions of global social responsibility, and perspective affects altruistic behavior.