Impact of trustworthiness on tourist satisfaction in Nepal: the mediating role of civilized tourism behavior intention

Abstract

Tourism spread across all over the globe because of easy global access. Along with it, tourism also expanding. Then, a tourism-based economy focuses on long-term and sustainable tourism growth. As trustworthiness evolved, it optimizes tourist satisfaction, which helps to increase tourist flow. CTBI also plays a vital role to improve tourist satisfaction and grow the economy. The CTBI structures connect tourism-related services to increase trustworthiness, which enhances revenue and stimulates economic growth. The current study CTBI applied as a mediator for effective trustworthiness on tourist satisfaction in Nepal. It also highlights how important credibility is for raising tourist satisfaction. The study selected 150 samples from the tourism sector to get information through the use of surveys, which were examined using PLS-SEM. The results point to a positive correlation between trustworthiness and tourist satisfaction. The results show that CTBI greatly affects tourist satisfaction. The results also suggest that CTBI mediates the relationship between trustworthiness and tourist satisfaction. To ensure that tourists would be satisfied to make CTBI a priority, the tourism industry and government policy-making agencies should collaborate.