Browsing Cilt.07 Sayı.1 by Author "Aktaş, Cengiz"
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Development of a Scale for Measuring Consumer Behavior in Store Choice
Yılmaz, Veysel; Aktaş, Cengiz; Çelik, H.Eray (Anadolu Üniversitesi, 2007)This study was designed to research factors which consumers consider when choosing a shopping store and to develop a scale. 500 supermarkets shoppers completed self-administered surveys regarding their attitudes toward 34 ...