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Toplam kayıt 8, listelenen: 1-8
Local survivor vs. global brand: Behavioural intention and brand loyalty tales of fast food restaurants
(Inst Tourism, 2017)
Standardization and service quality (SQ) are two important criterion for fast food restaurants (FFRs) and restaurant chains which are trying to survive in fierce competition. Both fast foot business (FFB) professionals and ...
Travel Review Websites as Information Resources Perceived by Consumers
(Routledge, 2013)
When it comes to tourism, consumer-oriented marketing lies parallel to other businesses. Apart from the old-fashioned and sometimes manipulative methods, such as travel agents' suggestions, the new savvy tourists opt to ...
Testing the proposed "GuidePerf" scale for tourism: performances of tour guides in relation to various tour guiding diplomas
(Routledge Journals, Taylor & Francis LTD, 2018)
The satisfaction perceived from the performance of tour guides (TGs) affects tour operators and other services in the tourism industry. As the tour guiding performance becomes more crucial in service quality and tourist ...
Assessing the perceptions of ELT teachers on a gamification tool- A scale development
(GBRJ, 2019)
Technology is being blended to language teaching especially in classroom atmosphere to increase students’ motivation and learning. For this purpose, numerous gamification tools have emerged to be integrated in classroom ...
Emotional labour in tourism industry: perceptions of Eskisehir City Hotels' employees
(GBRJ, 10/09/2019)
There is an intense interaction between employees and consumers in tourism, which is predominantly a subject of service industries. Accordingly, attitudes and behaviours of tourism employees when serving consumers are more ...
Airports as shopfronts of tourism destinations: awarded brand Singapore Changi versus Surviving Istanbul Ataturk
(Springer, 2019)
Industrial tourism which is depended on inclusive tours consists of
several supplying sectors. Air transportation is one of the primary suppliers of
industrial tourism not only because it provides one of the two main ...
Marketing for New Tourism Perceived by East Asian E-Consumers
(Springer-Verlag Singapore Pte LTD, 2016)
Rapid growth in the info-communication technologies for the last two decades has modified and sometimes reorganised the disciplines, and marketing is not the exception. Either new software such as applications or hardware ...
The SWOT Analysis of Turkish Airlines Through Skytrax Quality Evaluations in the Global Brand Process
(Springer-Verlag Singapore Pte LTD, 2016)
Skytrax is a foundation which collects consumer evaluations/questionnaires of airlines, airports, airport lounges, cabin services and caterings, and air cabin crew in order to consolidate evaluations and scores airlines ...