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Toplam kayıt 8, listelenen: 1-8
New Toy of Marketing Communication in Tourism: Gamification
(Springer-Verlag Singapore Pte LTD, 2016)
Digital technologies have become completely indispensable in our daily lives; therefore, there is an urge for demand on new technologies and services based on these technologies. The change in marketing trends is mainly ...
Testing the proposed "GuidePerf" scale for tourism: performances of tour guides in relation to various tour guiding diplomas
(Routledge Journals, Taylor & Francis LTD, 2018)
The satisfaction perceived from the performance of tour guides (TGs) affects tour operators and other services in the tourism industry. As the tour guiding performance becomes more crucial in service quality and tourist ...
The effect of economic anxiety and occupational burnout levels of tour guides on their occupational commitment
(Routledge Journals, Taylor & Francis LTD, 2019)
This study aims to reveal the effects of economic anxiety and burnout levels of active tour guides in Turkey on their occupational commitment. A questionnaire survey was conducted for this purpose on 370 active tour guides. ...
Emotional labour in tourism industry: perceptions of Eskisehir City Hotels' employees
(GBRJ, 10/09/2019)
There is an intense interaction between employees and consumers in tourism, which is predominantly a subject of service industries. Accordingly, attitudes and behaviours of tourism employees when serving consumers are more ...
The role of crete immigrants in development of guest housing in Bodrum
(Medwell Journals, 2016)
Bodrum lived through two significant wave of migration from Crete Island in 1897 and 1923 and many Turks were domiciled in Bodrum after the population exchange. A touristic dynamism started in Bodrum in 1958. Thereupon, ...
Airports as shopfronts of tourism destinations: awarded brand Singapore Changi versus Surviving Istanbul Ataturk
(Springer, 2019)
Industrial tourism which is depended on inclusive tours consists of
several supplying sectors. Air transportation is one of the primary suppliers of
industrial tourism not only because it provides one of the two main ...
An Introduction to Consumer Metamorphosis in the Digital Age
(Springer-Verlag Singapore Pte LTD, 2016)
The role and characteristics of the consumer has evolved through a series of economic, social and technological developments. The power to control the market has passed from the producer to the consumer. As Karl Marx ...
Tourism Strategic and Marketing Planning and Cultural Cooperation Channels Between Greece and Turkey
(Springer Int Publishing Ag, 2016)
Governments and other strategic tourism principals play a key role in supporting and developing the tourism industry, as they have been confronted with a series of challenging issues including those related to infrastructure, ...