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Skepticism Toward Health Claims In Advertisements: A Turkish Case
(Int Management Development Assoc-Imda, 2007)
In the process of integration to the European Union, Turkey re-regulates health claims in advertising and food labeling. This paper investigates skepticism of consumers towards health claims in advertisements. In this ...
Motivations for visiting heritage sites: The case of Eskisehir
(2010)
The role of motivation on behaviors of tourists and on their decision-making process has received much attention in the literature related to tourism. It has been suggested that the field of tourism would greatly benefit ...