Browsing Kitap Bölümü Koleksiyonu by Issue Date
Now showing items 1-3 of 3
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The SWOT Analysis of Turkish Airlines Through Skytrax Quality Evaluations in the Global Brand Process
(Springer-Verlag Singapore Pte LTD, 2016)Skytrax is a foundation which collects consumer evaluations/questionnaires of airlines, airports, airport lounges, cabin services and caterings, and air cabin crew in order to consolidate evaluations and scores airlines ... -
Authenticity, Commodification, and McDonaldization of Tourism Experiences in the Context of Cultural Tourism
(Emerald Group Publishing LTD, 2016)Purpose - The purpose of the chapter is to discuss the tourist experiences by tracing various perspectives and dimensions of authenticity, commodification, and McDonaldization. Methodology/approach - The main debates on ...
