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Authenticity, Commodification, and McDonaldization of Tourism Experiences in the Context of Cultural Tourism
(Emerald Group Publishing LTD, 2016)
Purpose - The purpose of the chapter is to discuss the tourist experiences by tracing various perspectives and dimensions of authenticity, commodification, and McDonaldization. Methodology/approach - The main debates on ...
Marketing destinations to customers from diverse generations
(Routledge, 2018)
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