Ara
Toplam kayıt 3, listelenen: 1-3
Authenticity, Commodification, and McDonaldization of Tourism Experiences in the Context of Cultural Tourism
(Emerald Group Publishing LTD, 2016)
Purpose - The purpose of the chapter is to discuss the tourist experiences by tracing various perspectives and dimensions of authenticity, commodification, and McDonaldization. Methodology/approach - The main debates on ...
Marketing destinations to customers from diverse generations
(Routledge, 2018)
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The SWOT Analysis of Turkish Airlines Through Skytrax Quality Evaluations in the Global Brand Process
(Springer-Verlag Singapore Pte LTD, 2016)
Skytrax is a foundation which collects consumer evaluations/questionnaires of airlines, airports, airport lounges, cabin services and caterings, and air cabin crew in order to consolidate evaluations and scores airlines ...