Ara
Toplam kayıt 33, listelenen: 31-33
Brands image management: Perceptions of European tour operators in single tourism market concept
(2008)
Companies in any industry aim at responding to the expectations of different types of consumers. For this purpose, companies are eager to leave their mark on a specific field and set an impact on their products. The single ...
Measuring destination competitiveness: An application of the Travel and Tourism competitiveness index (2007)
(2010)
This article evaluates 13 key factors that affect destination competitiveness and compares the competitiveness levels of EU countries with those of Turkey. The article also focuses on detecting the more or less effective ...
Measuring the quality of airline services: Evidence from Northern Cyprus
(Cognizant Communication Corporation, 2003)
This study set out to examine the service quality and customer satisfaction delivered by the national airline company in Northern Cyprus, using a SERVQUAL scale. For this purpose, the translated instrument was purified ...