Marketing to Children in Tourism Industry: Descriptive Analysis of Kid-Friendly Hotels' Practices in Turkey

Abstract

This chapter aims to determine the marketing practices of kid-friendly hotels in Turkey by utilizing descriptive analysis. A total of 77 kid-friendly hotels operating in Turkey were surveyed through the examination of their websites. This chapter adopts a descriptive approach in defining marketing practices of kid-friendly hotels. The findings showed that various facilities and services are offered in kid-friendly hotels under the categories of "room options for children," "food and beverage options for children," "activities for children," "price options," and "children's health and safety." Although the results cannot be generalized beyond the scope of the study, this chapter revealed the current status of marketing to children in kid-friendly hotels operating in Turkey. Marketing implications are provided for practitioners and recommendations for future research are also discussed.