Commedia dell’arte in the context of the relationship of mask and Instagram filters

Abstract

The phonomenon of gamification and character-building is constantly evolving and transforming. With the advancement of technology, narrative structures and means, individuals have expanded their ability to construct fictional universes. New stages have been created in cyberspace through the use of multimedia tools that were once used in theatre, cinema, and other areas of visual narration mediums. Social media platforms now provide individuals with the opportunity to create their own stages and express themselves in reshaped and narcissistic, ironic and critical ways. Through various filters and masks, users can rebuild themselves in digital public environments. This research draws a comparison between Commedia Dell’Arte masks and Instagram filters to analyze the theatrical effects of digital space as a stage for individuals in everyday life from a conceptual perspective. Within the scope of the research, two hypotheses will be tested. Firstly, the technical opportunities offered by new media platforms have significant impact on the individual’s ability to create their own stage. Secondly, the characteristics of comedy in the historical Commedia DellArte culture still exists in today’s digital world.