Browsing Cilt: 4 Sayı: 1 by Issue Date
Now showing items 1-7 of 7
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Gen-Z's consumption behaviours in post-pandemic tourism sector
(Anadolu Üniversitesi, 2022)Tourism is a dynamic system, and it has grown to a modern form from a conventional form in time. Many alternative products have emerged in the sector and the profile of tourism consumers has also changed in line with the ... -
Nascar and tourism : Analyses based on a scoping review of the literature
(Anadolu Üniversitesi, 2022)Many countries, provinces and cities around the world use major sporting events as a catalyst for tourism development. The National Association for Stock Car Auto Racing (NASCAR), through its championships and racing events, ... -
A study on exploring the tourism potential of Altınköy as a rural tourism and recreational activity area
(Anadolu Üniversitesi, 2022)This study aims to explore the tourism potential of Altındağ in the light of the tourism values embraced by Altınköy which is one of both rural and recreational tourism areas, and to reveal the perspectives of local community ... -
The influence of cognitive and emotional engagement on digital content marketing in the tourism industry
(Anadolu Üniversitesi, 2022)This study investigates how millennials respond to digital content marketing in the tourism industry. The measurement is based on the respondent's emotional and cognitive engagement with the presented content. People ... -
Rural tourism researches: A co-citation analysis
(Anadolu Üniversitesi, 2022)The contributions of tourism to the economic, social, and cultural development of rural areas have been attracting the attention of researchers since 2005. Nonetheless, the scopes and intellectual structures of those studies ... -
Correlationship between job and life satisfaction: A research on occupational characteristics
(Anadolu Üniversitesi, 2022)The study aims to conduct relationship analysis to explain the perceptions of job and life satisfaction with occupational information of tour guides. Tour guides are the first people tourists encounter when they go to a ... -
Travel influencer advertisements: A study in Turkey
(Anadolu Üniversitesi, 2022)The aim of this study is to analyze the effect of perception of social media users on travel Influencer advertisements on attitude and destination. The questionnaire used for the research was administered to 836 participants. ...
