Makale Koleksiyonuhttps://hdl.handle.net/11421/220332024-03-29T09:02:05Z2024-03-29T09:02:05ZFutbol Seyircilerinin Duyusal Deneyimlerinin, Etkinlik Tatmini Üzerindeki EtkisiArgan, MetinÖzgen, CanerKoç, Ahmet Ferdihttps://hdl.handle.net/11421/224552020-08-16T12:26:06Z2018-01-01T00:00:00ZFutbol Seyircilerinin Duyusal Deneyimlerinin, Etkinlik Tatmini Üzerindeki Etkisi
Argan, Metin; Özgen, Caner; Koç, Ahmet Ferdi
Sürekli olarak büyüyen futbol endüstrisi içerisinde stadyumlar seyirciler tarafından sporun tüketildiği yerler olarak oldukça önemli mekânlardır. Özellikle yeni teknolojilere rağmen maçı televizyon yerine stadyumda izlemeye teşvik eden heyecan, beş duyu organın deneyimine yönelik olarak hazırlanmış spor etkinliğini ifade eder. Bu bağlamda bu araştırmanın amacı 2016-2017 futbol sezonunda faaliyete giren Eskişehir Yeni Atatürk Stadyumunda maç izleyen Eskişehirspor taraftarlarının beş duyu organları ile algıladıkları stadyum deneyiminin etkinlik tatmini ve spor tüketim davranışlarını arasındaki ilişkileri tespit etmektir. Araştırma kapsamında kolayda örnekleme yöntemi ile 379 Eskişehirspor taraftarına ulaşılmıştır. Seyircilerden elde edilen veriler yapısal eşitlik modellemesinin temel metodolojik ilkeleri doğrultusunda ölçüm ve yapısal model olarak iki aşamalı yaklaşımla analiz edilmiştir. Buna yönelik olarak güncel literatür ışığında ortaya konulmuş iki hipotez kabul edilmiştir. Araştırma kapsamında yapılan analizler neticesinde, stadyumun görsel, işitsel ve tatsal deneyimin tatmini üzerinde anlamlı etkiye sahip olduğu ortaya konulurken, geri kalan boyutların (kokusal, dokunsal) etkinlik tatminini etkilemediği tespit edilmiştir. Bunun yanında etkinlik tatminin spor tüketim davranışları üzerinde güçlü pozitif etkisi olduğu ortaya konulmuştur. Araştırma sonuçları, spor pazarlamacılarının yararlanabilecekleri stratejik bilgiler ortaya koyarken, stadyumlarda hangi duyusal deneyimlerin seyircilerin etkinlik tatminine etki ettiğini tespit etmesi bağlamında güncel literatüre ampirik katkılar sağlamıştır.; Nowadays stadiums which are sport consuming areas have a crucial importance in football industry. Despite technological developments and television broadcasting desire of going to stadiums is related to excitement which comes from five senses. In line with this information, the purpose of this study is to determine if experiences of fans in stadiums, which has been experienced with five senses, has an effect on event satisfaction and sports consumer behavior. According to the purpose of the study 379 Eskişehirspor fans were reached by using convenience sampling method. Data obtained from the fans were analyzed by considering methodical principles of structural equational model in line with two phase approach (measure, structural). Two hypothesis which were put forward after literature searched are accepted. According to the results of the study it was found that visual, aural and gustative senses have a significant effect on event satisfaction while (olfactive, tactual) have no significant effect on event satisfaction. Despite these results it was found that event satisfaction has a positive and strong effect on sports consuming behavior. According to these results, sports market experts can have an idea about which senses they should focus on while organizing an event also this study also contributes to the limited conceptual framework.
2018-01-01T00:00:00ZExamining Relationships Among Well-being, Leisure Satisfaction, Life Satisfaction, and HappinessArgan, MetinArgan, Mehpare TokayDursun, Mehmet Tahirhttps://hdl.handle.net/11421/224522020-08-16T12:26:05Z2018-01-01T00:00:00ZExamining Relationships Among Well-being, Leisure Satisfaction, Life Satisfaction, and Happiness
Argan, Metin; Argan, Mehpare Tokay; Dursun, Mehmet Tahir
Interaction between well-being and happiness has received an increasing interest worldwide due to its positive impact on people's lives. The aim of this study was to propose a theoretical model to examine the relationships among wellbeing, leisure satisfaction, life satisfaction and happiness. The results from a survey of 1230 respondent in Turkey indicate that there were significant relationships among national well-being, personal well-being, leisure satisfaction, life satisfaction and happiness. The results support the hypothesized relationships, suggesting that well-being as antecedents, directly affecting leisure, life satisfaction and indirectly affecting happiness. Consistent with previous empirical studies, the findings of this study suggest that leisure satisfaction and life satisfaction are the moderators of dimension of happiness, and significantly mediates the effect of national well-being on happiness.
WOS: 000430594900009
2018-01-01T00:00:00ZScale of Health-Based Relationship Quality (H-Rq): Development, Validity, and ReliabilityArgan, Metinhttps://hdl.handle.net/11421/224542020-08-16T12:26:06Z2017-01-01T00:00:00ZScale of Health-Based Relationship Quality (H-Rq): Development, Validity, and Reliability
Argan, Metin
The aim of this study is to develop a measurement scale of health-based relationship quality (H-RQ) for doctor-patient-based services in Turkey. Four steps in the scale development procedure were applied: developing initial statements, administrating purifying measures, data collection, and evaluating the validity and reliability of the scale. The data were collected from a convenience sample (1179) of patients at private hospitals (746) and the largest dental hospital (433) owned by the state in Eskisehir, Turkey. Both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used to test validity and reliability of the scale. The results of EFA and CFA indicated the satisfactory fit values about validity and reliability. The results of the study revealed six dimensions, which are: 'satisfaction', 'recognition and affinity', 'informing', 'emphatic customization', 'trust, and 'reciprocity'. The study has significant implications as to how well dentists and health managers design relationship strategies.
WOS: 000402892200006
2017-01-01T00:00:00ZInvestigating word-of-mouth (WOM) factors influencing patients' physician choice and satisfactionArgan, Metinhttps://hdl.handle.net/11421/224512020-08-16T12:26:05Z2016-01-01T00:00:00ZInvestigating word-of-mouth (WOM) factors influencing patients' physician choice and satisfaction
Argan, Metin
Objectives: This study aims to determine the word-of-mouth constructs related to physician choice and to investigate relationships between the constructs and satisfaction. Method: A questionnaire consisted of three parts was conducted on people (n= 1193) living in the province of Eskisehir, Turkey. The first part contained sixteen statements related to word-of-mouth messages about choosing a physician. A traditional approach to scale development was utilized. Items in the second part were concerned with satisfaction as the dependent variable. The final part included demographic variables. Results: The results of confirmatory factor analysis (CFA) revealed four valid WOM constructs (communication skill, expertise, reputation and success, and institutional facilities) and structural equation model (SEM) indicate that these constructs have both directly and indirectly effect on patient satisfaction. The results also showed that institutional facility mediated relationship between remaining factors and satisfaction. Conclusions: The relationships between physicians and patients have an indirect effect on potential patients. By understanding sources of patients' satisfaction and dissatisfaction, physicians can develop appropriate relationship strategies to minimize the adverse effects of negative word-of-mouth on costs, quality and patient turnover. The results of the current study provide suggestions for better health care management and further insight into the challenges of improving patient satisfaction.
WOS: 000373011200041
2016-01-01T00:00:00Z