Kitap Bölümü Koleksiyonuhttps://hdl.handle.net/11421/226022024-03-28T11:32:16Z2024-03-28T11:32:16ZHistory of Tourism Development in TurkeyYolal, Medethttps://hdl.handle.net/11421/226522019-10-23T17:55:45Z2016-01-01T00:00:00ZHistory of Tourism Development in Turkey
Yolal, Medet
Egresi, I
…
WOS: 000412222700003
2016-01-01T00:00:00ZPlacemaking Betwixt and Between Festivals and Daily LifeSayarı, Burcu KayaGun, Tubahttps://hdl.handle.net/11421/226402020-02-19T20:38:30Z2019-01-01T00:00:00ZPlacemaking Betwixt and Between Festivals and Daily Life
Sayarı, Burcu Kaya; Gun, Tuba
Mair, J
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WOS: 000460780700038
2019-01-01T00:00:00ZNew Toy of Marketing Communication in Tourism: GamificationYılmaz, HakanCoşkun, İnci Oyahttps://hdl.handle.net/11421/226452020-08-16T12:31:06Z2016-01-01T00:00:00ZNew Toy of Marketing Communication in Tourism: Gamification
Yılmaz, Hakan; Coşkun, İnci Oya
Sezgin, E
Digital technologies have become completely indispensable in our daily lives; therefore, there is an urge for demand on new technologies and services based on these technologies. The change in marketing trends is mainly affected by the traditional methods that are insufficient to attract and maintain consumer interest. The new marketing communications tools embrace new approaches based on non-traditional tools and the old ones are no longer considered as appropriate for the new consumers of this age. Gamification is a very new marketing communication strategy that aims to unite loyalty programs with the most recent innovations in game design. This chapter attempts to explore the use of gamification as a tool for marketing communication in tourism. We argue marketing communication efforts in tourism and give examples of this tool in tourism enterprises, after a clarification of what gamification is and is not.
WOS: 000446005800005
2016-01-01T00:00:00ZMobile Communication and Applications in TourismYılmaz, HakanOlgac, Serkanhttps://hdl.handle.net/11421/226462020-08-16T12:31:07Z2016-01-01T00:00:00ZMobile Communication and Applications in Tourism
Yılmaz, Hakan; Olgac, Serkan
Sezgin, E
Mobile communication has increasingly become a part of daily life. Tourism industry, as all other industries, has been affected by the advances in mobile communication. Because almost all definitions of tourism are based on travelling from one place to another for various purposes, the term 'mobile' is used as synonym for the words portable and moving. In this context, mobility is in the nature of tourism. Mobile communication, although currently not at the desired stage, will have a growing role in tourism. In today's world, airlines, travel agencies, tour operators and hospitality businesses develop mobile applications and new business processes that take advantage of mobile technologies. This chapter attempts to reveal the relationship between mobile communication and applications in tourism.
WOS: 000446005800003
2016-01-01T00:00:00Z