Kurum Yazarı "Atalık, Özlem" Makale Koleksiyonu İçin Listeleme
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Customer complaints about airline service: A preliminary study of Turkish frequent flyers
Atalık, Özlem (2007)Purpose This paper aims to identify common complaints made by Turkish frequent flyers related to their program membership. Design/methodology/approach A questionnaire was administered via the internet for the research study ... -
Geomarketing As A Tool For Health Service Business: Private Hospital Application
Atalık, Özlem; Uyguçgil, Hakan (2017)Geomarketing, a new way of knowledge-based marketing, integrates geographic analysis, reasoning, and technology for the improvement of the business judgmental decision. Geomarketing can help you find out who your best ...