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Skepticism Toward Health Claims In Advertisements: A Turkish Case
(Int Management Development Assoc-Imda, 2007)
In the process of integration to the European Union, Turkey re-regulates health claims in advertising and food labeling. This paper investigates skepticism of consumers towards health claims in advertisements. In this ...
The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
(Routledge, 2018)
Enterprises have made changes in their marketing and communication activities because of increased competition and changes in consumer behavior. In seeking to stand out from their competitors, brands have started to use ...
Motivations for visiting heritage sites: The case of Eskisehir
(2010)
The role of motivation on behaviors of tourists and on their decision-making process has received much attention in the literature related to tourism. It has been suggested that the field of tourism would greatly benefit ...