Konu "Hospitality Industry" için Turizm Fakültesi listeleme
Toplam kayıt 1, listelenen: 1-1
-
Usage of E-Loyalty Programs in Hospitality Industry
(Springer-Verlag Singapore Pte LTD, 2016)Customer loyalty has become one of the primary goals of hospitality business. Since customer-based communication channels provide important strategic marketing management tools, hospitality business use electronic word-of-mouth ...