Ara
Toplam kayıt 10, listelenen: 1-10
Analysis of Advertisement within a Dramatic Framework: A TV Commercial in Terms Absurd Dramaturgy
(İstanbul University, 2018)
This study was carried out with the thought that, as an interdisciplinary field, advertising is closely related to art as well as to various branches of science. The research is grounded on Stern's (1990) study of advertising ...
Ad Avoidance and Distance Education Marketing: How Ad Avoidance Can Affect Distance Education Advertising
(Igi Global, 2012)
All distance education institutions need inform their target audience (in this case, target students) about their education programs. In order to do this, distance education institutions apply some marketing communication ...
Applying the Corporate Identity in Mega Universities' Web Sites
(Igi Global, 2011)
It can be seen that due to increasing importance of public relation efforts, mega universities started to assign more place to corporate identity elements in their web pages. Those universities also include visual corporate ...
Örgütsel sinisizm, örgütsel destek ve örgütsel adalet ilişkisi: Elektrik dağıtım işletmesi çalışanları örneği
(2011)
Çalışmanın amacı, örgütsel sinisizmin öncülü olarak örgütsel adalet ve örgütsel desteğin modellenmesini incelemektir. Sözü edilen ilişkileri analiz edebilmek için hizmet sektöründe faaliyet gösteren, merkezi Eskişehir’de ...
60 Yaş üstü sosyal medya kullanıcılarının kullanıcı arayüzü deneyimlerinin incelenmesine yönelik bir araştırma çalışması
(Anadolu Üniversitesi, 2018)
İnternet teknolojilerinin gündelik hayatın vazgeçilmez bir parçası haline gelmesi, farklı özelliklerdeki kullanıcıların ihtiyaçlarına yönelik arayüz tasarım alternatiflerini gündeme getirmiştir. Her yaş grubundan insanın ...
Men in Turkey and Their Changing Images in Magazine Advertisements
(İstanbul University, 2017)
Today, it is frequently argued in literature that in this century, wherein societies are visibly undergoing rapid change, this change is also effected men. Men are being forced to change due to technological progress and ...
A cross-cultural comparison of female nudity in print advertising
(Common Ground Research Networks, 2011)
The use of erotic stimuli in print advertising has become almost commonplace in current advertising practices. Advertising communicates through verbal and non-verbal elements. In recent years, researchers have realized the ...
An evaluation of source effects in consumer generated ads
(University Navarra, Serv Publicaciones, 2018)
The continuous advancement in information and communication technologies transforms the media and its audiences. The new media environment has provided the audiences with a great control power over the media consumption ...
Kriz iletişiminde duygular ve kültür: karma bir araştırma
(2020)
Kriz türü ve kriz tepki stratejisi bir kurumun yöneldiği kriz iletişimi pratiklerini şekillendiren unsurlar arasındadır. Kurumların bir kriz durumunda ne söylediğini ve ne yaptığını belirten kriz iletişimi kültür ve duygu ...