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Analysis of Advertisement within a Dramatic Framework: A TV Commercial in Terms Absurd Dramaturgy
(İstanbul University, 2018)
This study was carried out with the thought that, as an interdisciplinary field, advertising is closely related to art as well as to various branches of science. The research is grounded on Stern's (1990) study of advertising ...
On Knowing: Whether One Knows
(Springer, 2009)
I will start with a poem, which I intend to tie up to this poem firstly in response to one of my frequent lamentations concerning the lack of imagination common to most of us and secondly of Kant for the lead he gave the ...
The philosophical roots of the concepts of equality and justice in education
(Springer, 2008)
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Ad Avoidance and Distance Education Marketing: How Ad Avoidance Can Affect Distance Education Advertising
(Igi Global, 2012)
All distance education institutions need inform their target audience (in this case, target students) about their education programs. In order to do this, distance education institutions apply some marketing communication ...
Applying the Corporate Identity in Mega Universities' Web Sites
(Igi Global, 2011)
It can be seen that due to increasing importance of public relation efforts, mega universities started to assign more place to corporate identity elements in their web pages. Those universities also include visual corporate ...