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Analysis of Advertisement within a Dramatic Framework: A TV Commercial in Terms Absurd Dramaturgy
(İstanbul University, 2018)
This study was carried out with the thought that, as an interdisciplinary field, advertising is closely related to art as well as to various branches of science. The research is grounded on Stern's (1990) study of advertising ...
A cross-cultural comparison of female nudity in print advertising
(Common Ground Research Networks, 2011)
The use of erotic stimuli in print advertising has become almost commonplace in current advertising practices. Advertising communicates through verbal and non-verbal elements. In recent years, researchers have realized the ...
An evaluation of source effects in consumer generated ads
(University Navarra, Serv Publicaciones, 2018)
The continuous advancement in information and communication technologies transforms the media and its audiences. The new media environment has provided the audiences with a great control power over the media consumption ...