Yayıncı "Routledge" Makale Koleksiyonu için listeleme
Toplam kayıt 2, listelenen: 1-2
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Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
(Routledge, 2019)In this study, 732 Turkish tourists from 25 five-star hotels serving in Bodrum (Turkey) were surveyed via questionnaires to investigate the effects of brand personality (BP), self-congruity and functional congruity on hotel ... -
Travel Review Websites as Information Resources Perceived by Consumers
(Routledge, 2013)When it comes to tourism, consumer-oriented marketing lies parallel to other businesses. Apart from the old-fashioned and sometimes manipulative methods, such as travel agents' suggestions, the new savvy tourists opt to ...