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New Toy of Marketing Communication in Tourism: Gamification
(Springer-Verlag Singapore Pte LTD, 2016)
Digital technologies have become completely indispensable in our daily lives; therefore, there is an urge for demand on new technologies and services based on these technologies. The change in marketing trends is mainly ...
An Introduction to Consumer Metamorphosis in the Digital Age
(Springer-Verlag Singapore Pte LTD, 2016)
The role and characteristics of the consumer has evolved through a series of economic, social and technological developments. The power to control the market has passed from the producer to the consumer. As Karl Marx ...