Bölüm "Anadolu Üniversitesi, Spor Bilimleri Fakültesi" için listeleme
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The Use of Sports Celebrities in Magazine Advertisement: Case of Gq Turkey
(Istanbul Kultur University, 2016)Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. ... -
Virtual-reality based leisure experience of nintendo wii for elderly
(IADIS, 2016)However, there have been very few studies on examining whether video games might provide leisure experience and on the experiences gathering from playing video games as a leisure pursuit. The use of Nintendo Wii has become ... -
Word-of-Mouth (WOM) as A Tool of Health Communication: A Case Study of Turkey
(Drunpp-Sarajevo, 2012)Word-of-mouth (WOM) strategy is a key area because many consumers in various sectors rely on the product experiences and advice of the competent people. In health care sector, WOM is also an important indicator as advertising ...