Information technology (IT) has an increasing importance and development in business life. Importance of IT arises because the businesses have tendencies to reach their customers through mobile services lately (Shin and ...

Special festivals at university campuses have increased in number and size with various purposes including enhancing organizational culture and providing campus recreation opportunities. It was aimed to identify the ...

Interaction between well-being and happiness has received an increasing interest worldwide due to its positive impact on people's lives. The aim of this study was to propose a theoretical model to examine the relationships ...

Sinema filmlerine ürün veya marka yerleştirme uygulaması pazarlama ve reklam alanlarında son derece önemli bir biçimde gelişme göstermekle birlikte iletişimsel etkinliği ile ilgili uygulamalı çalışmalar son derece sınırlı ...

Service and value are the two inseparable concepts in experiential service environment. Service personal value is a concept that is subjectively assessed from a consumer perspective, and is associated with service value, ...

Peer-to-Peer, also known as P2P, is an alternative to the client-server distribution model. Millions of consumers are routinely exchanging digital content files over P2P networks. The purpose of this paper is to determine ...