Browsing by Author "Deshpande, S."

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Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study

Waller, D. S.; Deshpande, S.; Erdoğan, B. Z. (2013)

Violent images are often used in advertisements to gain attention and sell products, resulting in complaints to regulatory bodies and concern regarding the effects of these potentially offensive advertisements on society. ...
Religion and Perceptions of the Regulation of Controversial Advertising

Wang, Z.; Deshpande, S.; Waller, D. S.; Erdoğan, B. Z. (Routledge, 2018)

The objectives of this study are (a) to examine the impact of religion on consumers' perceptions of controversial advertising, on their perceptions of the protective and restrictive social effects of controversial advertising ...