Yazar "Doğan, V." için listeleme
-
Luxury Consumption Tendency: Conceptualization, Scale Development and Validation
Doğan, V.; Özkara, B. Y.; Doğan, M. (Springer New York LLC, 2018)Luxury consumption is an appealing topic among researchers from the disciplines of psychology and marketing. Although past research on luxury consumption has provided a number of measurement tools to measure brand ...