Yazar "Erdogan, Bayram Zafer" için listeleme
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Effects of congruence between individuals' and hotel commercials' construal levels on purchase intentions
Dogan, Merve; Erdogan, Bayram Zafer (Routledge Journals, Taylor & Francis Ltd, 9999)This paper proposes to examine the effects of consumers' construal levels on their purchase decisions based on Construal Level Theory. Accordingly, the construal level of individuals was operationalized through trait-based ... -
Examining Third-Person Perception in Advertisements within the Context of Optimistic Bias: A Comparison of Turkey and Canada
Ekici, Nezahat; Erdogan, Bayram Zafer (Istanbul Univ, Sch Business, 2019)The aim of this study is to examine the interaction between the concepts of third-person perception and optimistic bias - which are highly based on psychology - in the context of suggestive advertisements and purchase ... -
The Third-Person Perception of Sex Appeals in Hedonic and Utilitarian Product Ads
Ekici, Nezahat; Erdogan, Bayram Zafer; Basil, Michael (Routledge Journals, Taylor & Francis Ltd, 9999)Ads making use of sexual appeals have the potential to attract attention, but they also run the risk of offending viewers. in this paper, two studies were performed to explore consumers' third-person perceptions of sexual ...
