Yazar "Ozkara, Behcet Yalin" için listeleme
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Luxury Consumption Tendency: Conceptualization, Scale Development and Validation
Dogan, Volkan; Ozkara, Behcet Yalin; Dogan, Merve (Springer, 2020)Luxury consumption is an appealing topic among researchers from the disciplines of psychology and marketing. Although past research on luxury consumption has provided a number of measurement tools to measure brand ...