Yazar "Süher, Kemal" için listeleme
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An assesment of public attitudes toward advertising-in-general in Turkey
Bir, Ali Atıf; Süher, Kemal; Şener, Gül (Anadolu Üniversitesi, 2015)Despite widespread literature on attitudes toward advertising in general, there is still need for country specific researches with big samples, especially in regards to developing economies. Current work (n=2004) focuses on ...