Yazar "Slivar, Iva" için listeleme
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Online Referrals Categorization and Performance of the Hospitality Industry: The Case of International Hotel Brands in Europe
Slivar, Iva; Bayer, Ufuk Ramazan (2017)When mentioning online referrals in tourism, the first associations for most are online reviews of guests, usually those on the most popular social media website in tourism - TripAdvisor. In fact, online referrals1 are a ...